The Indian music industry of the early 2000s was extremely volatile, as the overproduction of new recordings and ready availability of pirated material led to a decline in overall sales and waning profitability for the physical circulation of recorded music. Indian music retailers had to navigate a complex social and business environment in which their customers could shop for music in a bewildering array of successful retail outlets, ranging from street hawkers to family-owned shops to large, organized chain stores, to mobile phone providers.
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