Tag Archives: branding

Tim Anderson: Theorizing the social musician

Capital’s resilience as technologies and cultures change lies in the systematic priority placed on value development and extraction. However, this does not imply that actors in these systems clearly understand their roles in the process. As industries change, equal amounts of optimism comingle with confusion as practitioners experiment with new roles and practices that they had not anticipated. In this article, I explore such changes and adaptations in the music industry following the advent of digital technology and the Internet. Specifically, I look at how musicians have had to rethink where their value lies for listeners and how some have come to believe that it rests in developing and exploring online social communities.
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