Introduction:
The evangelical preacher Joel Osteen, whose nondenominational Lakewood Church in Houston, Texas, attracts an estimated 40,000 worshippers weekly, is often presented as paradigmatic of the ways faith, media, and capitalism intersect in today’s media environment (e.g., Einstein 2008). Osteen’s message is communicated through his best-selling books, CDs, and DVDs; his satellite radio program and television network; and a well-managed Internet infrastructure of platforms such as YouTube, Facebook, Twitter, and Instagram; podcasts, direct-marketing emails, a blog, mobile phone apps, and even an iPad magazine (Bosker 2012). In other words, “Joel” is more than a preacher; he is a branded media package. Continue reading
Category Archives: Music & Capitalism
Anna Morcom: Music and capitalism – an introduction
Capitalism originated first in the city-states of Renaissance Italy and grew to become a world system with trade, industrialization, and colonialism (Braudel 1982; Arrighi [1994] 2010). Thus, capitalism encompasses core centuries of the development of Western classical music and the transformation of classical and folk musics across the world under colonialism and modernity. However, research on music and its relationship to capitalism remains limited and focuses more on popular music and cultural industries. This is due to deeply rooted notions about “high” and “low” arts and “art” versus “commercial” music. The 1938 searing indictment of mass culture as an instrument of capitalist oppression by the musicologist, composer, and leading Frankfurt theorist Theodor Adorno also carries a strong responsibility (indeed, it was Adorno who coined the term “cultural industries,” giving it a strongly pejorative meaning [1978]).
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